Sustainability at the Blue Door

We don't use sustainability as a marketing word. These are the specific commitments we make, and keep, on every order we fulfil.

Sustainability is all about ensuring fish species can continue to reproduce so that healthy stock levels are maintained. The marine world is a delicate ecosystem — we take a low impact approach, selling what is good to eat right now.

Our Commitments

Sourcing

We only source from fisheries that are well controlled and responsibly managed. If we can't verify where it comes from and how it's caught, we don't buy it.

Species Protection

We don't sell endangered species

Full stop. Any species flagged as endangered or at risk is not something we'll stock, regardless of demand or availability.

Traceability

Knowing where our fish comes from — and being able to trace it to the very boat on which it was caught — is fundamental to how we operate.